The grandest stage of football is set, and New Orleans is ready for an epic Super Bowl showdown. The reigning back-to-back champion Kansas City Chiefs will clash with the Philadelphia Eagles for the second time in three seasons, with the Lombardi on the line.

With the country firmly in Super Bowl season, several outlets are looking to capitalize on the hype surrounding the greatest show on earth. TV companies are selling advertising slots for a whopping $7m per 30 seconds, while halftime show performer Kendrick Lamar hopes his tour sales will go through the roof. But it isn’t just traditional

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